Natural Legacy Feature in Funeral Services Times Product Spotlight

Posted by Joanna Kordab on March 23, 2016

 

Finding delicate ways to honour loved ones, Natural Legacy offers its woollen coffins to aid the bereaved

 

The Yorkshire company that manufactures patented woollen coffins from its mill in Leeds has

extended its range to offer further personalisation options to families.

 

As the demand for Natural Legacy coffins rose through 2015 so did the request to be able to add

an extra reflection of a deceased’s personality. Natural Legacy responded by adding new colour

options for the beautiful blanket stitch detail that finishes each of its items.

 

“Customers are already choosing our woollen coffins as they feel they more closely reflect the

personality of the deceased than a traditional wooden coffin,” said Rachel Hainsworth director at

Natural Legacy.

 

“The woollen coffins are physically and emotionally softer and allow for a gentler goodbye to a

loved one. We were not surprised that someone already choosing a coffin which is more personal

would want to take this a step further and are very happy to introduce some new colour stitching

options.”

 

Natural Legacy cream adult coffins now have the option of a blanket stitch in the original buff

colour, heather (purple) or sage (green), both new colour options can be purchased with

co‐ordinating ash caskets.

Heather Closed (2)Heather Ashes Casket (1)

Green Closed (4)Green Ashes Casket (1)

 

 

“We trialled the new colours which sit perfectly with our own Yorkshire heritage, as well as the

requests from customers, with funeral directors at the NFE exhibition in June 2015 and they were

a great success. We are so happy to have these now on the market and available through our

exclusive distributor JC Atkinson.”

 

Children and baby range

 

For the business’ children and baby range, Natural Legacy has added the options of pink or blue

stitch, which is carried through to the woollen blanket inside each little coffin and onto the

co‐ordinating ash caskets.

 

Pink Child Closed (2)Blue Child Open (1)

 

“The death of a child is something that no one likes to think about, by adding the pink and blue

options into our child and baby range we are giving grieving parents that extra opportunity to

represent their child, hopefully this can add to their comfort and their ease of choosing the perfect

items for their little one,” explains Rachel.

 

“The woollen coffins have always been popular for children’s funerals as they closely resemble a Moses

basket which is less harsh on a grieving parent and also because they are so light, a mother or father

is more able to carry these into a church or crematorium themselves allowing them a longer relationship

with their child than traditional coffins which even in a smaller size can be extremely heavy.”

 

The interiors of the Natural Legacy products remain untouched, generously lined with cotton,

attractively edged with jute and completed with a soft organic cotton covered pillow. Then the

exteriors are finished with a beautiful blanket stitch detail, jute handles and simple wooden toggle

fastenings. The delicately stitched personalised nameplate can be neatly attached to the coffin. A

smaller more personalised plate can be supplied for the head of the coffin which many families

find consoling as a keepsake following the funeral. Each ash casket comes with a secondary

internal box which can be removed for scattering or buried, leaving the tactile outer to be used as

a memory box holding precious moments and treasures belonging to the deceased.

 

Suitable for both burial and cremation, families love the more personalised and gentler goodbye

that they allow.

 

“We carry out every process in the manufacturing of our woollen coffins from the selection of raw wool

to finished cloth. The resulting woollen coffins are made from 100 percent pure new wool, recycled

cardboard and cotton and are light in weight and easy to carry.”

 

“They are also extremely strong ‐ independently tested for up to 42 stone in weight – and use only

carefully selected materials ensuring low emission levels when used in cremation.”

 

The brand has featured in funeral episodes of Coronation Street and Emmerdale. The makers of

BBC’s Countryfile also featured Natural Legacy in their film about the wonders of wool. Fans of the

brand include Prince Charles, who said people should be buried in woollen coffins because it is a

more environmentally friendly way of being laid to rest.

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    NATURAL LEGACY CO
    A W HAINSWORTH & SONS LTD
    Spring Valley Mills,
    Stanningley,
    Pudsey,
    West Yorkshire,
    LS28 6DW, UK

    Telephone: +44 (0) 113 257 0391
    Facsimile: +44 (0) 113 395 5686
    Email: sales@awhainsworth.co.uk

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